Trailblazer is the program that turns your passion into paying clients

This isn’t another course full of pdfs you'll never use and content designed for coaches with tons of clients.
This is an in depth framework and marketing launch plan built for brand-new coaches who are ready to lead—and get paid for it.

Let me guess…

You just graduated from a course that changed your life. You’ve got the passion to transform lives. The certification to prove it. The big dreams of building a business of your own.


But when it comes to actually launching your 1 on 1 coaching business...

 

You're stuck.

 You’re second-guessing every post you put up.


Your Instagram bio? It  feels generic and you're changing it every 10 days.
You have no idea how to price your coaching—or if anyone would buy it.

Meanwhile, you're watching other coaches take off and wondering,
“How do I stand out when everyone’s already doing this?”

 

Here's the truth: Confidence doesn’t come from more certifications. It comes from being really good at what you do, and taking action—with a real strategy...

This is you having a plan for content that converts to clients, not just get you followers.
This is you understanding how to build and grow an email list to actually generate income...
So you can finally quit that 9-5 and do what you love.

 

That’s why I built Trailblazer.

Not just to help you launch.
But to help you lead.

Trailblazer

 is a 12-week business launch program for brand-new coaches who want to lock in their first 5 one on one clients—and build a brand that actually stands out... 

It’s not about being louder. It’s about being you, fully.

 
I’m not here to teach you to follow trending audios and dancing while lip syncing videos to try to get clients.
I’m here to help you build something real.
A brand. A method. A business with backbone that you feel 100% confident sharing and selling.

Because right now-you're not making sales because you're not confident in WHAT you're selling. I know how to take your coaching and turn it into a coaching package that gives you clarity, confidence, and clients.

Trailblazer is for you if:

  • You just graduated from IIN, NBHWC, Precision Nutrition, NASM, a life coaching program. or a fitness certification and are thinking… Now what?
  • You know how to coach people on health and wellness, but feel like the business side of coaching is a mystery...
  • You’ve got the heart—but no plan. You show up daily wondering "what am I supposed to be doing today to get clients."
  • You’re afraid of putting yourself out there on social media because you think you need to “sound like an expert” to be taken seriously (newsflash: you don't)
  • You want to build a business that feels like you, not a cookie-cutter template

Let’s fix that.

In 12 weeks, we’ll take you from stuck and invisible…

to signing your first clients with a brand and offer you’re proud of.

 

🔥 Module 1: Lead Like a Coach

Step into your CEO identity. Set boundaries. Rewrite the limiting beliefs that keep new coaches small.

“You don’t need to be perfect to be powerful.”

✨ Module 2: Build a Brand That Stands Out

No more generic bios. We lock in your vibe, aesthetic, and online presence so people remember you.

You’ll choose from 4 brand kits and walk away with your IG bio, content style, and first posts live.

đź’ˇ Module 3: Nail Your Niche + Method

You’ll get clear on exactly who you help, how you help, and what makes you the one to hire.

We’ll turn your ideas into a signature method that feels aligned—and sells.

đź’Ľ Module 4: Craft Your Coaching Offer

Create a coaching package that reflects your magic (and sells without begging).
We’ll set your pricing, bonuses, and first 3-client promo.

📣 Module 5: Content That Converts

I’ll teach you the rhythm of content that gets attention, builds trust, and leads to sales.
Stories, hard posts, DM prompts—we’ll cover it all.

đź“… Module 6: Your 30-Day Marketing Plan

Plan your launch without burnout. You’ll walk away with weekly content themes, post ideas, and CEO time blocked in.

🚀 Module 7: Onboarding Like a Pro

From welcome emails to client check-ins—you’ll have a system that delivers a 5-star experience from Day 1.

đź’¸ Module 8: Sell Like a Leader

No sleazy tactics here. You’ll learn how to lead confident, compassionate sales conversations that convert.

 

Plus Bonus Materials and MORE!!!

 

Imagine this:

 

It’s 90 days from now.

You open your laptop and see a new client payment notification in your inbox.
You didn’t discount. You didn’t beg.
They found you, read your offer, and said, “I want you to coach me.”

Your Instagram bio? 🔥
It finally reflects who you are—and it’s attracting your dream clients.
You're not second-guessing what to post. You’ve got a system that’s simple, repeatable, and actually brings in leads.

You’re no longer asking “What do I say?”
You’re writing posts that make people stop scrolling.
People are DMing you saying, “Omg I needed this today.”

Your onboarding process? Smooth. Branded. Professional.
You’ve got welcome emails, progress trackers, and systems in place that make you look—and feel—like a legit business owner.

You’re leading calls with confidence.
You’re selling without scripts.
You’re showing up online as a coach who owns her power.

And best of all?

You’re making money doing work that feels aligned, exciting, and deeply fulfilling.

This is what happens when you stop playing small—and start leading like the coach you were born to be.

You’ll get:

Bi-weekly group coaching calls for Q&A and feedback

Slack support Monday through Friday — real-time help, no gatekeeping

Templates for onboarding, sales, and content

Peer reviews and a place to practice your pitch, posts, and price

This isn’t a DIY course where you are dumped into a chat and forgotten about. 
This is high-touch. Real guidance from coaches that have been where you are and have built 6 figure businesses. Real results.
Become A Trailblazer
Start For $497

by the end of Trailblazer you'll...

Know exactly who you serve and how to talk to them

 

Have a signature offer, built and priced with confidence

 

Be showing up online with a brand that turns heads

 

Feel like a real business owner—because you’ll have paying clients

 

And most importantly… you’ll finally feel like you know what you’re doing.

 

it's time to be a Trailblazer.

 

You didn’t come this far to stay stuck.

If you’re ready to stop spinning and start coaching clients who pay you what you’re worth—I’ve got the plan, the tools, and the experience to help you lead like the coach you’re meant to be.

Let’s blaze that trail together.

The magic is in the community 

When you enroll you get immediate access to the Trailblazer Course, and also to REAL coaching and feedback for 3 whole months inside our private community!

Trailblazer Pay In Full

$1497

THE BEST DEAL

  • 12-Week Step-by-Step Business Launch Plan

  • Save Money When You Pay /in Full
  • Bi-Weekly Group Coaching Calls

  • Community Access 

  • Content Templates, Scripts, Onboarding Forms

  • Brand Kits, IG Bio Setup + Visual Identity

  • Sales + Marketing Training That Works

  • All hosted inside your private Trailblazer portal

BE A TRAILBLAZER

Trailblazer Payments

$497/M

MOST POPULAR

  • 12-Week Step-by-Step Business Launch Plan

  • Get Started For Under $500
  • Bi-Weekly Group Coaching Calls

  • Community Access 

  • Content Templates, Scripts, Onboarding Forms

  • Brand Kits, IG Bio Setup + Visual Identity

  • Sales + Marketing Training That Works

  • All hosted inside your private Trailblazer portal

START TODAY

About your coach:

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Courtney Burton has been building 6 and 7 figure businesses structured around getting outside and having fun for 9 years. She's helped hundreds of women open online businesses, and helps outdoor loving women build businesses, coaching programs, masterclasses, and courses to help them earn income so they can spend more time going on adventures.Â